16/03/2007

LG.Philips Displays gets a new name

Effective 1 April 2007, LG.Philips Displays will change its name to LP Displays. The Company's new name and stylized logo were designed to reflect its new corporate status while saluting its roots as a joint venture between LG Electronics and Royal Philips Electronics. At the same time, it reinforces continuity in LP Displays' position as one of the world's leading global suppliers of picture tubes used for television sets and computer monitors.

The new name and logo act as an important step forward for LP Displays and reflect the management and financial stakeholders' confidence in both the future of the company and the CRT business.

LP Displays will continue to focus its business on the strong demand for competitively priced high performance CRTs and growing demand for its SuperSlim and UltraSlim CRTs particularly in emerging markets.

The global demand for CRTs is expected to remain strong. LP Displays President and CEO, Mr. Jeong IL Son, explains, "Of the countries with the highest populations, the majority will be CRT customers for the foreseeable future. Markets in Asia and South America offer the company an exciting challenge going forward, and the UltraSlim and SuperSlim series provide LP Displays the competitive advantage it needs to capture this tremendous opportunity."

LP Displays' management team will remain in Hong Kong under the leadership of Mr. Son, and the company will continue to serve its global markets with its plants in Brazil, China, Indonesia, and Korea and component operations in the Netherlands and United Kingdom employing over 11,000 people.

The Company's new name and logo pave the way for the upcoming change in ownership structure, to be announced at a later date.

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